Unlocking Gen X: Insights from the 1960s-1980s
One Born Between the Mid 1960s and 1980: Decoding Generation X Generation X, those born roughly between the mid-1960s and the early 1980s, presents a compelling case study in adaptation and resilience. Sandwiched between the Baby Boomers and Millennials, they've navigated significant societal shifts, technological revolutions, and economic uncertainty, shaping their unique perspective and enduring influence. This deep dive explores the defining characteristics of Gen X, offering insights valuable to marketers, businesses, and policymakers alike....